[rollo tomasi]

Where does the main source (Talkiing 99%) of NCAA's revenue come from? Hint: It is not from football and just a once a year event.

They use that "one time event" as their cash expenses (Including football) throughout the fiscal year.

[kosciusko51]

From Where Does The Money Go?:

The revenue primarily comes from D-I Basketball Championship television and marketing rights, along with Championship ticket sales.

The Division I College Football Playoff and bowl games are independently operated, and the NCAA does not receive revenue from these events.