Bad beer on purpose: Brewery creates 'Torched Earth Ale' to highlight how climate change will affect beer taste

abc7ny ^

[Hillarys Gate Cult]

I can even see the ad now with her as their sponsor;

“How dare you not drink Torched Earth Ale!”

[Diana in Wisconsin]

Ugh!

I tried a ‘smoked’ beer when I was in Germany. It was passable, but left your mouth tasting like you had licked an ashtray! Ick!

It really is a ‘thing’ over there. I don’t get it...

[Noumenon]

Asahi is my go-to at the sushi bar. Especially good for washing down that previous shot of sake.

[Diana in Wisconsin]

[IYAS9YAS]

Somebody wasn’t paying attention in Business 101. If you’re product sucks, don’t tell the customers.

Nah. Someone skunked a batch and now they're selling it with a fancy name and slogan instead of dumping it.

[dfwgator]

ROTFLMAO!

[Third Wheel]

Yeah, that crossed my mind.

[dfwgator]

Somebody wasn’t paying attention in Business 101. If you’re product sucks, don’t tell the customers.

https://www.dailymotion.com/video/x2hwqnq

[mylife]

I like it

[mylife]

hipster dufuses!

[alexander_busek]

Bad beer on purpose: Brewery creates 'Torched Earth Ale' to highlight how climate change will affect beer taste

No, thanks: I'm waiting for them to come out with their 'Dogsh*t Ale' - that highlights what beer would taste like if the brewery used canine fecal matter instead of hops.

Regards,

[mylife]

I have an entire article here about smoked cocktails LOL just give me a wild turkey and a cigar...

[mylife]

and a shiner bock draft...

[ConservativeInPA]

This is completely unnecessary. Anheuser-Busch, Miller, Pabst, Coors and other American brewers have been doing this for decades.

[iontheball]

Geez, when are these idiots going to wake up to the fact the world is heading into a solar minimums state and they better spend their limited time figuring out what carbon based heat they will need to keep from freezing to death.

[robel]

They’re new campaign ad: “If you think our beer tastes bad, try this”.

[Dutch Boy]

So the Cult of GW has to fake another crisis to scare people in to believing.

[1Old Pro]

Geez, when are these idiots going to wake up to the fact the world is heading into a solar minimums state and they better spend their limited time figuring out what carbon based heat they will need to keep from freezing to death.

Agree, but above my pay grade. I'll spend my limited time figuring which brewery makes the best beer.

[mykroar]

bahahahahahaha

[kvanbrunt2]

Dumbass
hop extracts and dandelions.
would a Tourched earth grow dandelions and ooooozzzz hop extract?