I tried it [a 2#] roll. About $10.00.
And thought it would fit perfectly in the antique butter dish that I use; and cutting a slab; yep it does. BUT the lousy way they have it wrapped, allows the butter to attract an *oh-I've been-in-the-fridge-too-long taste.* Tastes like the inside of a grocery store cooler, as a matter of fact. Spoils the product.
I'm no expert but I think the high-fat content of butter matters. As with ice creams.
Margarine or its ilk, will never darken my refrigerator door, :P
I don’t think it is the wrapping.
It is pretty much the same wrapping as conventional stick butter with the exception of the box.
More likely it gets that taste because it sits on the shelf for a longer period of time due to the higher cost.
But in a way you may be right. If they shrink wrapped it, it would not be exposed to the air and not collect odors.
Butter will acquire a funky smell even if it’s in the freezer. To keep that from happening just wrap the butter tightly with aluminum foil. I found that makes a big difference.