I remember there were some Brokeback Mountain Posters that showed one of the characters with his wife and baby, giving no clue about what the movie really was about, to trick people into going to see it.
That wasn’t a problem here at FR. We all knew about it and those of us who wished to avoid it did so.
Hell you think that was bad. I thought the Crying Game was about the IRA. They caught me flat footed when they deviant turned around. Yikes.