No they are not just selling “biscuits” for $40. They have built a brand over decades, and they are now capitalizing on it. Selling this product for $5 would cheapen their brand. It would be like Trump putting his name on a self-storage facility on Omaha. Porsche’s don’t actually cost $150,000 to build, but you’re paying for the name and the hundreds of millions of dollars they spent to get themselves to where they are now. Sports cars and biscuits, it’s all the same.
Their brand was originally sold as the everyday common, rural, folksy Christian conservative. Christian conservatives don’t repackage a penny and sell it for a quarter. Shysters do that.
If it makes them rich, good for them. I no longer watch their show as it became too stagnant and I certainly won’t be buying $40 biscuits.