Was he Wrong??
He may not be wrong, but can you give me an actual example of a player who’s focusing more on his brand?
Booger was on the money. Just look at the Dallas Cowboys. Starting with the owner, it's all about the brand...America's Team.
Cowboys have been nothing but a mediocre franchise for 25 years, yet they profit in the hundreds of millions every year.
America's Team...hardly. Jerry Jones has been selling fool's gold for decades.