(((B-U-R-M-A S-H-A-V-E)))
I remember those signs along the roads back in the very late 40s and 50s.
Aww, those were the days!
Yes! A total of 600 different jingles deployed from 1927 to 1963. Get “The Verse By the Side Of the Road” by Frank Rowsome, Jr., available on Amazon.
From 1938:
NO LADY LIKES
TO DANCE
OR DINE
ACCOMPANIED BY
A PORCUPINE
BURMA-SHAVE