>>I listened to Graham quite a few times, and never recalled him being anything special
I listened to Billy Graham several times when I was young and thought he did a great job. Never heard any other religious speaker, but I have a great respect for Graham and for his son. It wasn’t his message. That was irrelevant. It was his heart. He seemed to be a truly good man who wanted other people to find goodness in themselves. I thought, and still think, those people are rare. Whatever quirk of fate made him famous, I’m glad it did.
One of the best selling books of all time “How to swim with the sharks, without being eaten alive” had a chapter about Billy Graham. BG would make sure that any business that was in dire straights or tough times would get business from them.