There’s no point in complaining to them.
Vote with your feet - or in this case your eyeballs - don’t watch their channel and specifically watch something else.
“Vote with your feet”
Or in most cases you have to completely cancel your cable or satellite account.
We do off-the-air TV. Nice thing about this path is they cannot track your usage. Be sure your smart TV is blocking internet data too.
In the past few years cable has forced all users to have a ‘BOX’ to use the cable service. That ‘box’ is a tracking tool that gives your viewing info back to the cable outfit. They in turn sell that to Nielsen or the like.