Google modifies search results based on the user, and the information they have gathered about you. What you see when you search google is not what I see. That is why DuckDuckGo using google is very different than searching google.
WOW.
I should have known this based on the fact that I sold large scale systems using tailored data bases for mission critical applications.
Shame on me.
Using individual information to tailor specific queries is so much more devious that google has almost absolute control of your knowledge base.