Its all about keeping you pacified and complacent, believing something will happen just around the corner so you wont get belligerent and cause trouble.
Dont think for a moment youre not being played...
The final key to the way I promote is bravado. I play to people's fantasies. People may not always think big themselves, but they can still get very excited by those who do. That's why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It's an innocent form of exaggeration, and a very effective form of promotion."
Letter dude and people like Graham are the biggest fantasy going.