Growing up in NJ, I lived a couple streets over from one of the Ballantine progeny. Although he wasn't involved with the company his great grandfather founded, it was a massive estate so he clearly had to have been included in the will. He served as the mayor for a couple of years and we'd always hit his house on Halloween because they gave out full sized candy bars with no limit.
Your three rings comment reminded me of the jingle that was popular when we first started drinking beer as young teens. Of course, Youtube has it.
Ballantine Three Rings Jingle