The proprietor of a social media business is the gatekeeper. Free Republic operates in a similar fashion. It has published the rules for engagement. If the moderator decides, an active member can be zotted without recourse, because it is not PUBLIC.
Get with it, my FRiend.
Jack Dorsey himself has said Twiter is like a public square.
Jack Dorsey: Twitter users consider it a public square
https://www.youtube.com/watch?v=9FHgkHToH2M
I think you need to read the SCOTUS decision from 1949 on public squares that are privately owned. Free speech is protected. The plaintiff in that case was trying to preach and was refused.