My half hispanic GF uses Goya all the time. I have their Adobo spice along with beans, mexican rice and some other staples in my cupboards now. It's all I've been buying the past few years since dating her.
I didn't have to rush to the store to support Goya, I've been doing it already and I couldn't be more proud. They're quality products.
My wife and I have been buying their products not from any sense of ethnicity. My wife is Southeast Asian. We met at UCSD.
We have been buying Goya products simply because they are excellent quality products. Period.
The fact that the CEO not only praised President Trump but, has the guts to tell the Marxist Cancel Culture to take a long walk off a short pier is simply a bonus that lets us know we are buying excellent products from an excellent company.