The NFL lost around 18% of its TV audience over a couple of years, and then gained most of it back after the protests were downplayed. Sounds like the players are determined to restart the audience loss and make it ever greater than last time.
On top of that, the lockdown has made millions realize they can live without sports.
And considering I was one of the biggest posters here on all things sports, that’s big. I don’t miss it a bit. Even college football doesn’t do much for me now.