WHO-TV in Des Moines did a Sunday night sports show titled “Beat the Bear.”
A guy in a Bear costume would bet on games vs. the host and his guests.
With Jim Zabel, IIRC.
Hamm's was the beer I thought everybody - except my dad - drank, because so many relatives and drank it, and every place we moved in Iowa was a Hamm's enclave. I couldn't believe it when they closed.