chan!
https://www.lebow.drexel.edu/sites/default/files/mkt-st-art/1463517881-sr2015drexel8oaks162node.jpg
“The Eight in the brands name and logo was inspired by his grandfathers habit of signing his letters with the number, shorthand for the eight letters in I love you. Chad adopted the practice in emails with his own children and eventually integrated it into his brand.”
https://www.lebow.drexel.edu/news/grain-glass-alum-opens-craft-distillery
https://eightoaksdistillery.com/
And Trump chose that photo with that shirt on it to post.