With ‘Hollywood accounting” they will make a huge profit...
Hollywood accounting
https://en.wikipedia.org/wiki/Hollywood_accounting
According to Lucasfilm, Return of the Jedi, despite having earned $475 million at the box office against a budget of $32.5 million, “has never gone into profit”
How Hollywood Accounting Works
https://entertainment.howstuffworks.com/hollywood-accounting.htm
Short answer. They lie.
Funny how we never hear about “greedy big Hollywood”.