If they were smart theyd speed the new films to Netflix. But they arent.
There will come a time in the not-so-distant future when theaters will be a thing of the past. People have big enough TVs and movies will go straight home with no loss in quality that the average person cares about. The Wuwu may help speed that process along.
And, at some point later on, theaters will be revived like vinyl by the nostalgic and the hipsters.