Trump was the first individual to whom I heard the term "brand" applied. I recall people mocking him for putting his name on EVERYTHING he owns, e.g., Trump Tower, The Trump Building, Trump Parc, Trump International, Trump Castle and not just buildings, Trump Shuttle, Tour de Trump, Trump Signature Meanswear, Trump: The Art of the Deal, etc.
It was excessive but what he was doing was becoming a household name in every corner of the country.
You're right. Trump planned his presidency for forty years.
Carlos Oswedo is right. I just brought his thread over!
But I agree with him.