How can we tell?
Most graphs in the media are terrible. At least they show some numbers, but as you point out, they are useless without showing the multiplier on the vertical axis.
There is no multiplier. This is baseline for SIR.
Obviously being used by the media for effect, but it portends what will happen with a deadlier virus x1000.
It looks like there is no multiplier on the vertical axis. The number of cases is less than 300 at this point. We are at the very beginning of this situation.