[Yo-Yo]

Gay men and post-menopausal women are the demographics of The Hallmark Channel.

Zola was just going after their target audience.

[miserare]

Gay men love the high production values (costumes, sets, lighting, props, interior decorating, etc.) on Hallmark Channel.

They also like the fact that they can watch Hallmark Movies with their Mothers, Grandmothers, and dear Great -Aunt Sophie without being embarrassed.