The media hopes many people do not read past the headlines and react with emotion.
If it’s still about James Bond, but some chick is temporarily given his number, which he gets back, that actually is an interesting story - and it is still about James Bond. Of course, nowadays, like the other movies, I’ll just wait until it’s free on Amazon Prime.
I think they are giving themselves an out in case it bombs. Then they can go back to a male character.