Claiming that the women’s final had more viewers than the Men’s World Cup final is total B.S.
I’d bet there were over 50 million watching the Men’s World Cup Final when you include the Spanish speaking networks.
In general, the USA just is not a soccer country. We might watch a USA team, but not anyone else. On top of that, they are trying to compare it to the 2018 final, where there were no teams from North, South or Central America, to a 2019 final that included TEAM USA. The teams in the 2018 final, France and Croatia, have no following in the Americas, and were pretty much a worst case scenario for TV here. Even without USA, had GB, Brasil, Argentina, Spain, Mexico, etc been in the final, ratings would have been MUCH better. France v Croatia is like a World series between Tampa Bay and Miami, the 2 smallest fan base teams in MLB. The TV ratings outside their home markets would be dismal.