Heard a commercial for a bourbon made right here in Houston, TX. I thought, how can this be?
I am informed that, by law, to be called "Bourbon" a whiskey must be made from a mash of predominantly corn, be aged in new charred oak barrels and be bottled at not less than 80 proof with no added coloring or flavoring. While I had always thought that it must be distilled and bottled in Bourbon County Kentucky, this is no longer the case, by law.
So although Jack is 'legally' bourbon that has been charcoal filtered before bottling, they do not call it bourbon; honorable fellows that they are.