I suspect if you broke it down...non-metropolitan and metropolitan....the numbers really tell a different story. In a rural area of Tennessee, you could have 25 FNC viewers for each MSNBC viewer, and maybe 50 FNC viewers for each CNN viewer. In Camden, NJ...there might be one FNC viewer to each MSNBC/CNN viewer.
And, if you break it down further, how many of those people are sitting in airports with nothing else on the tube?