Within a few years of that campaign, yogurt became a staple item in the dairy section and began occupying over triple the shelf space it did before.
The biggest issue with yogurt today (and Dannon is a big part of that problem) is that in their quest to pitch yogurt as a "heart healthy" low-fat product, they added an incredible amount of sugar. To the point where most supermarket yogurts are no healthier than an ice cream sundae. To get healthy yogurts, you have to look for a high fat content (whole cream) and no added sugar. The cream layer on top (or mixed in) are the best with the probiotics (live cultures). Stay away from all "fruit on bottom" yogurts. I like to add into my yogurt fresh blueberries, blackberries or strawberries. You can buy the frozen kind too if you are concerned about the berries going bad.
Granola is the other one, you might as well be eating a Snickers.
And yoplait was worse. I used to eat that stuff all the time because all the dietary studies said “add yogurt”. In fact I’d stick with the low fat yogurt (coz fat is bad mmm’kay) which had MORE sugar!