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Meet the VERY woke women (and their eye-popping campaigns) behind Gillette's controversial ad
Daily Mail ^

Posted on 01/15/2019 7:40:45 PM PST by TigerClaws

New Gillette ad 'We Believe: The Best Men Can Be' has caused firestorm for tackling theme of 'toxic masculinity'

It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis

Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals

Other work includes a short film suggesting Australian men turned to bodybuilding because of bullying

Somesuch's previous work includes an unsparing look at periods with the hastag #BloodNormal She has tweeted anti-Trump messages and spoken of her pride about giving female directors 'a fair shot'

By Ruth Styles For Dailymail.com

Published: 19:26 EST, 15 January 2019 | Updated: 21:50 EST, 15 January 2019

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The director behind Gillette's controversial new ad is a woman whose past work includes an ode to female genitals and a short film that explores 'toxic masculinity' featuring a protagonist whose life crumbles when he becomes addicted to steroids.

The Gillette ad, called 'We Believe: The Best Men Can Be', takes aim at bullying and sexual harassment and has been viewed more than four million times on YouTube around the world, although it is only being shown fully in the U.S.

But while it has amassed 85,000 likes, it has also racked up 347,000 dislikes with some of the 98,657 comments below accusing it of being 'anti-male and anti-white' and of 'spreading pure propaganda and indoctrination.'

Kim Gehrig, the director of the new ad, is an Australian mother-of-two who lives in London, England, and has a lengthy history of taking aim at social ills through her work.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS:
KEYWORDS: ads; culture; gillette; men; metoo; rentfree; women; womyn
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To: wardaddy; central_va

I spent some time in the desert myself. That was a disturbing series of books. Tip hat.


121 posted on 01/15/2019 10:36:27 PM PST by OftheOhio (never could dance but always could kata - Romeo company)
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To: SaveFerris

SaveFerris, I love ya, but please don’t ever send me a picture of that GOON. It spoils my day.


122 posted on 01/15/2019 10:37:22 PM PST by Maris Crane
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To: greenishness

“The painting, depicting a woman sprawled across the hood of a car, was based on a photo shoot directed by Robinson at a Ferrari dealership. The model, coincidentally named Candy Moore”

I suspect you’re a Cars superfan; only superfans would care about such minutiae. I wouldn’t expect you to share my view.


123 posted on 01/15/2019 10:37:51 PM PST by LouieFisk
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To: TigerClaws

I can imagine some dude with his trusty straight edge razor saying to himself, “I need to eliminate my toxic masculinity. I need to shave all of my toxic male hair from my entire body! I’ll start with my pubic hairs . . . Whoops! Oh my god! What did I doooooooeeeeeeeeeee!”


124 posted on 01/15/2019 10:44:40 PM PST by jonrick46 (Cultural Marxism is the cult of the Left waiting for the Mothership.)
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To: TigerClaws

kimmie has cost P&G and their shareholders billions.

She should stick to trying to raise her children.

Maybe she can get a yob at starbucks or something.

I got news for gillette, us old guys still shave every day and we have the money. Good luck with the fuzzy face kids as your remaining customer base.


125 posted on 01/15/2019 11:00:50 PM PST by Sequoyah101 (It feels like we have exchanged our dreams for survival. We just hava few days that don't suck.)
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To: yesthatjallen

[ Heard on TV Gillette said they aren’t backing down. ]

Great. I hope the run the company right into the ground if that’s how they are. Won’t miss them one bit.


126 posted on 01/15/2019 11:12:18 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: CrazyIvan

Excellent


127 posted on 01/15/2019 11:13:49 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Tolerance Sucks Rocks

Because they’re Google


128 posted on 01/15/2019 11:15:37 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: drypowder

[As I understand it, Dick’s has since closed 84 stores]

I love happy stories


129 posted on 01/15/2019 11:17:10 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Maris Crane

Well, ya talked about foreigners (cough) that want men to act like women. I thought I’d show their false prophet....hehehe.


130 posted on 01/15/2019 11:23:06 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: TigerClaws

#1. My son and I are joining you. If a business hates men, esp. white men, America, and our way of life, Fu*k them. Let’s put them out of business.

There are other pro-American shaving products companies that we can buy from.

Remember, Gillette. Once you lose an old customer, you almost never regain them and their trust of you.

[As a former small business manager, I can attest to that. That is why we had customers for many decades. They trusted us].


131 posted on 01/15/2019 11:32:01 PM PST by MadMax, the Grinning Reaper
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To: SaveFerris

Get Woke, Go Broke!


132 posted on 01/15/2019 11:35:47 PM PST by dfwgator (Endut! Hoch Hech!)
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To: TigerClaws
Tweet from the new NV AG Aaron Ford tonight:

"I don’t even shave with razors. But I’m about to go buy some @Gillette."

133 posted on 01/15/2019 11:46:26 PM PST by Cementjungle
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To: LouieFisk

“The painting, depicting a woman sprawled across the hood of a car, was based on a photo shoot directed by Robinson at a Ferrari dealership. The model, coincidentally named Candy Moore”

I suspect you’re a Cars superfan; only superfans would care about such minutiae. I wouldn’t expect you to share my view

Not a Cars super fan, not really sure what one is but I do like The Cars and I do recognize thier place in rock and roll history.

That being said. I thought some of the “old timers’ on here would appreciate the “trivia” that Alberto Vargas came out of retirement in 1979 to create one last piece of art.


134 posted on 01/15/2019 11:49:29 PM PST by greenishness
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To: Cementjungle

Well, he’s a Democrat, so....


135 posted on 01/15/2019 11:53:10 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Jamestown1630

Palmolive works just a well as Dawn. My wife recently bought a big jug and only just let me know that she had been refilling the Dawn bottle on the sink with it.


136 posted on 01/15/2019 11:57:37 PM PST by outofsalt (If history teaches us anything, it's that history rarely teaches us anything.)
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To: SaveFerris

Given his actions his first week, I would say he has aspirations for higher offices.


137 posted on 01/15/2019 11:59:41 PM PST by Cementjungle
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To: Cementjungle; null and void

Interesting stuff pops up when you Google his name.

If you haven’t, you should.


138 posted on 01/16/2019 12:01:05 AM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Last Dakotan

Palmolive (Colgate brand)


139 posted on 01/16/2019 12:01:31 AM PST by outofsalt (If history teaches us anything, it's that history rarely teaches us anything.)
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To: outofsalt

I found that Palmolive had a nice, piquant after-dinner flavor - heavy, but with a touch of mellow smoothness.


140 posted on 01/16/2019 12:03:46 AM PST by dfwgator (Endut! Hoch Hech!)
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