IS or is highly likely to be
ORWELLIAN-SPEAK
i.e. 1) to mean the opposite of the words' normal usage
2) at least a major twisting & distortion of normal usage
3) possibly a trashing of the word in a way that discourages the good guys from using a word normally fitting & useful for them.
Certainly the GLOBALIST INFANT GENOCIDE pretending to be CHOICE is one example.
Satanic.
The devil is disguised as an angel of light.
They try and disguise evil by giving it pretty names.