It’s laughable but not really all that funny. I think it will be largely ignored by most everyone.
There is nothing that is “free”, everything has a cost of some sort when ya think about it.
I see Facebook is going to team with Atlantic Council to "help identify disinformation campaigns around the world." Fake news is going to get even more fake. Between them and SPLC watching out for bigots!! Liars making sure we aren't lied to, and bigots working to destroy all sense of independent judgment ... what could go wrong?