Ha! The venture capitalists who have privately invested in Yeti are gonna be pissed!
Are they? Not if they’ve received something in exchange for doing this.
And I’m not necessarily talking a wad of cash. In fact, probably not. If there is a quid pro quo, depending on public and/or private sector, there are a lot of ways an interested party could make this worth the private equity firm’s while. If there are any biz journos left, they ought to be taking a good look at companies engaging in virtue signaling to see if there’s actually any virtue involved.