[Boomer]

Idiots. This kind of thing usually backfires on a company. I hope they go bankrupt and I have one of their cooler cups that work well but I just sent an email to everyone letting them know what kind of company this is and to use informed judgment before buying one of their products.

[Rebelbase]

Scott Campbell was one of the crab boat captains on Deadliest catch until his back gave out and he had to stop fishing.

He's started an injection molded cooler company called Cordova, out of Idaho. The coolers are 40-50% cheaper than Yeti and as good or better quality.

http://www.cordovacoolers.com/shop/?category=Coolers

Yeti's stupidity is good news for his biz.