There’s a business opportunity here. Someone can sell a better product at a lower price at the NRA events under the brand “NOT yeti”...
Buc-EES has a yeti knock off brand that is a direct copy for less. But really, who needs a cooler that will keep ice for a couple of days? This is not the 1890’s, and ice is cheap. $800 cooler? Give me a styrofoam cooler and a case of beer plus ice and I put the $770 back in my pocket.
RTIC coolers
Walmart already sells an almost identical product for less $.