continuous BOGO is indeed an unethical and often illegal marketing tactic, but i think almost all late night television advertising does this.
I recently got a BOGO deal with buying vitamins and canned goods in the supermarket. Is buy one get one free really illegal in some circumstances?
I’m sure they do it on informercials, to get you excited about what a great deal you are getting, so you pick up the phone or go online to order right now.
“Is buy one get one free really illegal in some circumstances?”
depends upon state law. in some states, advertising a “sale” price that isn’t REALLY a sale price is indeed illegal as it’s essentially a fraudulent advertising practice. A fake sale is one in which the product is never actually sold at a higher “regular” price ... in other words, the regular price is being advertised as a “sale” price ...