A few weeks ago I was at the gym mid-afternoon and ESPN was playing on the locker room TV. There was a lengthy commercial for burial insurance. Not life insurance, insurance specifically designed to cover funeral expenses. All the actors looked to be 70+. I remember wondering who is the audience for a show with such a sponsor. Certainly not young people, the sought-after “demo”.
“A few weeks ago I was at the gym mid-afternoon and ESPN was playing on the locker room TV. There was a lengthy commercial for burial insurance. Not life insurance, insurance specifically designed to cover funeral expenses. All the actors looked to be 70+. I remember wondering who is the audience for a show with such a sponsor. Certainly not young people, the sought-after “demo”.”
BOL, when they run ads for that audience and Shazam ads for their beloved millennial audience, that means they are in trouble.