They just don't care.
True... but once hooked in, each time they are challenged by reality, and each time the latest “Q” post departs further from common sense, they have do dig deeper into it to ensure they defend their prior foolishness.
It’s like Scientology. From the nice girl meeting you on the street and inviting you to coffee with some friends, to giving up everything you own, cutting all ties with family and friends, and volunteering to live in a psychic prison can be as short as 7 to 10 days.
Each step is just one more, one more little tiny step of abandoning reality, prior experience and common sense.
At least, so far, it hasn’t cost them any money..... probably.