A 59% margin is not too much. It used to be wholesalers gave retailers a 100% markup margin so they would carry their products.
This whole Chinese race to the bottom price war has retailers often with nothing but a 2%, that’s right, 2%, margin.
Firearms often have $10 or $20 markups on $700 Firearms.
Booze has nearly nothing of a markup. A case of beer can be just 10 cents!
If Apple, or any other company, can get 59%, more power to them. No one gets ahead on 2% markups.
It’s good to cover Product Development and production tooling early.
Then there is advertising to support the LSM and NFL.
Which is part of the reason wages are stagnant. You have to control costs, and wages are one of the few places you can do it.