The problem for the NFL is and this a truism for all of business is that losing a customer makes it very difficult to win them back. The NFL has some advantages in that it has a monopoly on pro football in the USA. It doesn’t however have a monopoly on leisure time and discretionary spending. There are lots and lots of other alternatives and that is where the NFL is quite vulnerable. Fans who have given up watching or going to games may get used to not doing the NFL and then it becomes extremely difficult to win them back. Football widows must be wondering how this all came about but I am sure many are happy.
Good point.