I have always said that Republicans need to realize that dems do not sell policies, they sell gods. Many people are dysfunctional, with terrible families. They are looking for that perfect dad. They have made BO into the perfect father figure, a combination of Mr. Rogers and all of the best fathers on TV. Not only is he painted as the perfect father, but also as a pure and sinless, syrupy sweet god. You do not doubt your god, no matter what he does, or what is said about him. This is the real egg that needs to be cracked, if we are to fight them effectively.