Last year at this time the NFL had the highest ratings of any sports team. %53 to %59. Right now it is at %44!
I've been looking at data on viewers. Typically, first game has some 135 Million viewers/week, then trails off to about 100 million/week.
This year, only had 114 Million first week, but averaging only 80 million per week now. And the 18-49 year old are only a small percentage of that.