I found an article about the making of the video.
According to someone in the video, the president of Fox Sports wanted to give back and is very patriotic.
It features who the people are in the video.
http://theboot.com/johnny-cash-ragged-old-flag-2017-super-bowl-ad/
Would that be the same Fox Sports that apparently won’t show the National Anthem for games in the United States of America?