I believe the REAL hit will come around Christmas time.
Merchandising is the name of the game and I don’t see ANYONE who loves their country spending money on ANY NFL product for the Holidays.
Imagine if you will (Rod Serling voice) a restaurant that ENCOURAGES its employees to lecture and insult its customers (not in a gimmicky way) and insists on raising prices every year despite the fact its food is getting exponentially worse....sound like a good business model?