LOLOur objectives aren't big revenues
Apple has made no secret of the fact that it wants to have a high net - but it does so not so much with a high gross revenue as by a high profit margin.Most smart phones sold aren’t iPhones - but Apple has the highest profit from smartphones because its profit margin is high. Apple isn’t interested in "losing money on every sale, and trying to make it up in volume.”
In order to have a high profit margin you have to provide a high perceived - by the customer - value. "Providing a high value to" the customer can be legitimately described as “helping" the customer.