The news article itself is to encourage more of this misbehavior.
Which is why I suspect that many (most?) of these stories are outright lies. Why not - sociopaths lie without any conscience to restrain then, while most normally-wired people simply can't conceive of such depths of depravity and subterfuge.
So the 'win at any cost' deceivers get some of their kids and friends to play a little dress up and pose for pictures. It's all part of advancing the agenda. Why wouldn't they? What's stopping them? It's not like they ever let truth get in the way before.
Look at how Hollyweird and the media have skewed viewers' perceptions of what is "normal" out there. It's all fake. We know they lie.