That, and a devious way of preying on people's curiosity to extract their genetic data from them. What wouldn't insurance companies and the government do to get a hold of that information?
Is Ancestry.com run by the Mormon church or connected to Mormonism?
I'd think the government would rather people not find out their ancestry. Just imagine the impact on our racial spoils system if millions of formerly "white" Americans discovered a drop of African DNA and started claiming preferential treatment?
Why, it would render all of it useless!