Agree. Great post.
CEO Munuz’ resignation is the FIRST step in repairing this PR nightmare.
A complete company culture overhaul is second.
Offering reimbursements to the entire flight....who GOT to stay in their seats/make flight....is just another absurd decision.
Those reimbursements are probably mini bribes to try to soften up any eyewitnesses who were sitting near that Doctor during the violence, if this ends up going to court.
I don't think this is going to go that far though. I believe that United Airlines is going to settle this case out-of-court (fairly soon too), and that Dr. Dao and his lawyers will be richer by millions of dollars, while United Airlines will be poorer by millions of dollars. I also believe that United CEO Munoz will resign by the time of that out-of-court settlement, and that United Airlines will still end up losing a lot of business in the future because of this disgusting incident.
Many creative videos are popping up on youtube which feature this violent episode juxtaposed with United's slogan, "Fly the friendly skies of United", and this one caught my eye: