They tried to get people to volunteer to leave for $800. No one would do it. That’s when they resorted to violence. It’s going to cost them a heck of a lot more than $800/person when they’re done. They could have gone higher and someone would eventually agree. The airlines made it all about money. Now they’ll see just how much money it cost!
The optics are certainly bad however at that point the man was trespassing trying to assert a right he didn’t have.
What’s the difference between this and say protesters shackling themselves and blocking a freeway?