Remember, we’re looking at the sales numbers for a whole new product category, as compared with a decades-old one. The massive sales rise reflected a whole new product category being bought into for the first time, and significant updates being rapidly switched to, followed by stabilization of product and increased long-term suitability. To wit: the “tablet” was introduced, sales went skyrocketed as people discovered the Neat New Thing (TM), then flattened as the market was saturated, stayed high for a bit as people swapped iPad 1 & 2s for significantly better models, then started falling off as everyone finally had one and were increasingly content with their iPad Air or so. The super-dramatic spikes are clearly during gift-giving season, showing the product is cheap enough & attractive enough to be considered a gift item.
That vs notebook sales, where the market was already saturated & satisfied where the graph starts, slowly ticking upwards as the competing market (Windows notebooks) was encroached and total market population just increased. The lack of spikes reflects the fact that a product with a 4-digit price tag isn’t really considered a giftable item.
All this leaving the dramatic graph as “well, yeah.”
I need more screen to compensate for my eyes, and the new iPad Pro 10.5” will pair nicely with the iPhone 8, which replaces the 5. I expect that this will hold me for a while.
So this makes me a typical business user, having a personal phone, a business phone and a tablet.
And Windows computers all around but used only for the 28” display and F@H.