Use an encrypted VPN to a proxy. Then your ISP can’t see anything.
[shrug] So the proxy sees the traffic then. Some improvement, but more hassle & complexity than most people will cope with.
This all looks a lot like the way-back-then hysteria facing the onset of credit card proliferation. Yeah, businesses will monitor & monetize your activities ... but the sheer raging convenience of the technology overwhelmed the alleged risks of privacy loss. Some will take steps to shield themselves, but most won’t.