When I go to a restaurant I can order a *wonderful* burger for $7-8, it’ll be big, juicy, have good toppings and is generally all I need. I’ll have water to drink and no fries. In contrast, at McD’s, I can buy “just the burger” for less but it is inferior in quality and quantity. I don’t want the “meal” option either. As they don’t want to make a quality burger, having the option of fries and pop, that would end up at $10+ they don’t bother. They don’t think this is in their “low cost fast food” market. So they insist on crap burger + fries + pop for $7-8. People don’t want that crap anymore.
They should try making a really good burger for $8 and let the customer “order up” discounted fries and pop separately. This would make far more sense. As they don’t have this I rarely ever go there anymore.
If I were upper management at McDonald's, this is what I would do:
* Serve 100% beef, real cheese, and unadulterated buns in my hamburgers. No additives or mystery items in the breakfast sandwiches.
* Drop the salads. Jason's Deli and dozens of other places do them better. Maybe keep the fruit cups.
* Cook fries, chicken nuggets, etc., in beef tallow. The hydrogenated soybean oil is a fossil from the "all fat is bad" era of the 1980s and 90s.
* Return to strict inspections from headquarters to assure cleanliness. Remove franchise rights from repeat offenders.
* Drop the smoothies, iced coffee, etc. Starbucks and other places do these better. Stick with coffee, iced tea (in the South), and soft drinks. Maybe bottled water.
*Get rid of the specialty sandwiches, except for the chicken sandwiches. Maybe fish fillets in heavily Catholic areas during Lent.
Yeah McDs have dumbed down the menu for the customers which to me say they are catering to the poor and illiterate. On most drive in menus and recently even in the McD’s the menu will not list pri ces on the burger themselves just a Meal option #2 or #7 etcetc. I asked about the Grand Mac and they asked if I want the meal I said no, and then they said te price was $4.69 and I said, “I don’t want the meal price” then they said that was JUST for the price of the burger and I almost died laughing. I said no thanks, give me a Mc Pick 2 for 2 double Cheeseburgers for $3.00 and got the hell out there.